Joe Del Regno
Mr. Del Regno is an Executive Growth, Marketing, & Innovation Leader bringing enterprise discipline and entrepreneurial speed across food & beverage, durable goods, consumer packaged goods, and retail industries with experience in organizations ranging from startups to $20B global businesses. He is known for identifying the strategic moves that unlock disproportionate impact, generating more than $1B in cumulative incremental revenue, and delivering results with credibility at the Board, CEO, and investor level.
His track record of leading growth mandates with marketing budgets up to $45M and revenue responsibility of up to $1B, and he is skilled at creating and commercializing innovation pipelines and forging strategic partnerships. A coach and team builder leading teams of up to 30, developing talent, creating clarity in complex environments, and building an operating cadence that sustains performance after the initial surge. The following are a few benchmark examples of his performance:
Marketing Modernization and Excellence
Joe was sought by a client to improve household penetration of the company’s Cooked Perfect meatball brand, addressing low consumer category awareness (26%) compared to 94% for general jarred spaghetti sauce. He then conducted consumer research and developed the Family Dinner Night marketing movement, leveraging digital, social, and experiential. He also created an online pledge campaign/newsletter encouraging family mealtimes featuring recipes/coupons. This company-first initiative achieved 40% sales growth, attracted 600K new users, 250K newsletter subscribers, and earned the National AVA Digital Marketing Platinum Award for excellence in digital strategy, branding, and creativity.
Brand Awareness & Growth
Having developed a revolutionary OTC product (Enterade), clinically proven to reduce the side effects of cancer treatments, efforts to sell to a large pharmaceutical company failed. Joe was tasked by the CEO with crafting a marketing story on a $5K/month marketing budget, contingent on proving ROI and attracting a new buyer. He then developed a compelling "feel better, fight harder" marketing campaign, built a high-performing marketing team, and created a performance marketing-driven D2C e-commerce strategy. This achieved a $2M monthly sales run rate, established Enterade as the standard of care at ~700 cancer centers, and led to the company’s successful sale to a private equity firm.
See Joe’s full Project Profile. His personal website can be found here.